Reward, retention, and employer of choice status
3CO04 – Essentials of people practice
This CIPD Level 3 video, part of unit 3CO04 Essentials of people practice, explores how reward systems drive performance and organisational success. Covering assessment criteria AC 5.2, the video examines the relationship between reward and performance, drawing on key motivation theories including Maslow, Herzberg, and Vroom's expectancy theory, alongside Adams' equity theory and Latham and Locke's goal-setting approach. You'll discover how different reward strategies influence both intrinsic and extrinsic motivation, support recruitment and retention efforts, and contribute to establishing employer of choice status. By the end, you'll understand how to leverage reward systems to enhance workplace productivity and create a compelling employee value proposition.
Assessment Criteria 5.2
Explain the relationship between reward and performance.
Indicative Content
Awareness of the rationale behind different reward systems. Their role in recruitment and retention. Their role in motivation, including intrinsic and extrinsic motivation; motivation theory, including content theories (for example, Maslow, Alderfer and Herzberg) and process theories (for example, Adams, Vroom and Latham and Locke). Satisfaction; links between theories and workplace productivity; how the role of reward promotes being an employer of choice.
What You'll Learn
Video covering: Reward, retention, and employer of choice status
About 3CO04 – Essentials of people practice
This unit introduces the fundamentals of people practice, ranging from the employee lifecycle to policies, regulation and law. It further explores a diverse array of specialist subjects such as recruitment, talent management, reward and learning and development, essential to a career in people practice. Importantly, this unit enables practitioners to apply their knowledge and skills, building their confidence and ability to practise progressively.
More 3CO04 Videos
Introduction to the Employee Lifecycle and Recruitment Stage
AC 1.1 – Explain each stage of the employee lifecycle and the role of the people professi...
Methods for gathering job information
AC 1.2 – Explain different ways in which you can prepare information for specified roles.
Internal vs External Audiences and Platform Considerations
AC 1.4 – Explain factors to consider when deciding on content of copy used in recruitment...
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