Employer Branding, Reputation, and Workforce Planning
5HR02 – Talent management and workforce planning
This CIPD Level 5 video, part of unit 5HR02 on Talent Management and Workforce Planning, explores how organisations strategically position themselves within competitive labour markets through employer branding and reputation management. The content addresses assessment criteria AC 1.1 by examining competitor analysis, the characteristics of an employer of choice, and how organisational culture, ethics, and reward attitudes shape workforce attraction and retention. By analysing employer branding strategies and organisational positioning, you'll understand how to evaluate competitive strengths and weaknesses in employee experience to strengthen your organisation's talent management approach.
Assessment Criteria 1.1
Explain how organisations strategically position themselves in competitive labour markets.
Indicative Content
Competitor analysis, strengths and weaknesses of competitors’ employee experience; organisational positioning including the characteristics of an employer of choice; attitudes to reward and culture; employer branding; organisational image, ethics and reputation.
What You'll Learn
Video covering: Employer Branding, Reputation, and Workforce Planning
About 5HR02 – Talent management and workforce planning
This unit focuses on the impact of effective workforce planning in considering the development of diverse talent pools and how to contract and onboard the workforce. It also includes analysis of the potential cost to the organisation if this is poorly managed and the tools and interventions required to mitigate this risk.
More 5HR02 Videos
Forecasting supply of labour and identifying workforce gaps
AC 2.1 – Analyse the impact of effective workforce planning.
External supply factors and integrating workforce forecasts
AC 2.2 – Evaluate the techniques used to support the process of workforce planning.
Understanding Dysfunctional Turnover and Why It Matters
AC 3.3 – Explain the impact of dysfunctional employee turnover.
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