Understanding customers in people practice
3CO02 – Principles of analytics
This CIPD Level 3 video, part of unit 3CO02 on Principles of Analytics, explores how HR professionals can develop a customer-focused ethos whilst maintaining rigorous standards in their practice. The content examines assessment criteria AC 2.2, focusing on practical approaches to understand customer needs, preserve organisational loyalty through high satisfaction levels, and apply consistent service standards. By watching this video, learners will gain actionable strategies for embedding customer-focused values into their HR function whilst balancing compliance and excellence in their own workplace context.
Assessment Criteria 2.2
Summarise ways in which you can be customer-focused, and standards-driven in your own context
Indicative Content
Importance of achieving and maintaining a strong customer-focused ethos, approaches used to preserve and grow the customer base through high customer satisfaction and a value-driven philosophy. Applying and maintaining customer service standards.
What You'll Learn
Video covering: Understanding customers in people practice
About 3CO02 – Principles of analytics
This unit looks at how people professionals make both straightforward and complex choices as they carry out their roles. It focuses on how utilising a diverse range of analytics and evidence is essential to the rationalisation and enhancement of working practices and situational decision-making to create value.
More 3CO02 Videos
Using data to identify problems accurately
AC 1.2 – Explain the importance of using data in organisations.
Working with Percentages and Key People Metrics
AC 1.4 – Conduct common calculations to interpret organisational data.
Diagrammatic formats - pie charts, bar charts, and line graphs
AC 1.5 – Present findings in different formats to enable informed decision-making.
Start Learning for Free
Create a free account to access study guides and HR model videos. Upgrade to full features for just £8.99 per unit when you're ready.