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CIPD Level 55HR02AC 1.1

Introduction and Competitor Analysis in Labour Markets

5HR02Talent management and workforce planning

This CIPD Level 5 video on Introduction and Competitor Analysis in Labour Markets supports unit 5HR02 – Talent management and workforce planning, specifically addressing assessment criteria AC 1.1. The video explores how organisations strategically position themselves within competitive labour markets by conducting thorough competitor analysis, examining competitors' employee experience, strengths and weaknesses, and establishing themselves as employers of choice. You'll discover how organisational positioning, employer branding, reward attitudes, culture, ethics, and reputation collectively shape an organisation's image and competitive advantage. By watching this video, you'll gain the knowledge and analytical skills needed to evaluate labour market dynamics and develop effective talent acquisition strategies aligned with organisational goals.

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Assessment Criteria 1.1

Explain how organisations strategically position themselves in competitive labour markets.

Indicative Content

Competitor analysis, strengths and weaknesses of competitors’ employee experience; organisational positioning including the characteristics of an employer of choice; attitudes to reward and culture; employer branding; organisational image, ethics and reputation.

What You'll Learn

Video covering: Introduction and Competitor Analysis in Labour Markets

About 5HR02Talent management and workforce planning

CIPD Level 5
5HR02
Learning Outcome 1

This unit focuses on the impact of effective workforce planning in considering the development of diverse talent pools and how to contract and onboard the workforce. It also includes analysis of the potential cost to the organisation if this is poorly managed and the tools and interventions required to mitigate this risk.

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