Introduction to employer strategies and the strategic context

This CIPD Level 7 video introduces employer strategies within the strategic context of unit 7HR01 Strategic Employment Relations, directly addressing assessment criteria AC 1.3 on critically evaluating employer approaches towards trade unions. The video explores five key strategic models: partnership with unions, traditional adversarial relationships, sophisticated paternalism without union involvement, low-cost non-unionism, and employee-owned firms. By examining each approach's characteristics and effectiveness, learners will develop the analytical skills needed to assess whether these strategies are genuinely fit for purpose within modern employment relations. After watching, you'll be equipped to evaluate employer strategies critically and understand their strategic implications in contemporary HR practice.

Assessment Criteria 1.3

What You'll Learn

Video covering: Introduction to employer strategies and the strategic context

About 7HR01 – Strategic employment relations

This unit focuses on different perspectives of employment relations and the cooperation and conflict that varies between workplaces. There is a key role that institutions beyond the workplace play in shaping people management policy and practice within organisations, and a wide variety of models to emerge, meaning that outcomes are less predictable and relationships must be handled with great care.

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