CIPD Level 33CO01AC 1.1

SWOT Analysis and Putting External Analysis into Practice

3CO01 – Business, culture and change in context

This CIPD Level 3 learning video explores SWOT analysis and external environmental scanning as part of the 3CO01 unit on Business, Culture and Change in Context. Aligned with assessment criteria AC 1.1, the video examines key external influences impacting business environments, drawing on frameworks like STEEPLE to analyse market forces shaping organisational strategy. Through practical examples, you'll discover how to conduct meaningful external analysis and translate those insights into actionable business decisions that inform your understanding of competitive landscapes and future planning.

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Assessment Criteria 1.1

Examine the key external influences that impact on business environments.

Indicative Content

External forces that impact on the organisation’s current and future activities. For example, the findings of STEEPLE, SWOT analysis to inform understanding of the market(s) in which the organisation operates.

What You'll Learn

Video covering: SWOT Analysis and Putting External Analysis into Practice

About 3CO01 – Business, culture and change in context

CIPD Level 3

3CO01

Learning Outcome 1

This unit considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.

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