Understanding Products, Services, and Portfolios
3CO01 – Business, culture and change in context
This CIPD Level 3 video, part of unit 3CO01 – Business, culture and change in context, explores how organisations identify and understand their products, services, and portfolios to meet customer needs effectively. Aligned with assessment criteria AC 1.3, the video covers market analysis, customer segmentation, and the distinction between product features and benefits across different business types, including agency, direct, wholesale, and online models. By examining how organisations define their target customers and operate within their chosen markets, learners gain practical insight into strategic positioning. You'll develop the knowledge needed to analyse your own organisation's offerings and understand how customer-centric thinking drives business success.
Assessment Criteria 1.3
Discuss the products and/or services the organisation delivers, including who the main customers are
Indicative Content
Identification of the products and services that the organisation offers; the market within which it operates and the customers it serves; customer needs analysis; difference between features and benefits; types of business/market, for example, agency, direct, wholesale, online; market segmentation
What You'll Learn
Video covering: Understanding Products, Services, and Portfolios
About 3CO01 – Business, culture and change in context
This unit considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.
More 3CO01 Videos
Foundational Communication Technologies
AC 1.4 – Review the range of technology available within the people profession, including...
Organisations as living systems and the power of interconnection
AC 2.2 – Explain how organisations are whole systems, and how work and actions as a peopl...
Project planning for successful change
AC 3.1 – Explain the importance of planning and managing change within the workplace.
Start Learning for Free
Create a free account to access study guides and HR model videos. Upgrade to full features for just £8.99 per unit when you're ready.