Features, Benefits, and Market Segmentation

This CIPD Level 3 learning video, part of unit 3CO01 – Business, culture and change in context, explores how organisations identify and communicate their products and services through features, benefits, and market segmentation. The video directly addresses assessment criteria AC 1.3, examining the distinction between product features and customer benefits whilst analysing how organisations segment their markets to reach specific customer groups. By understanding customer needs and market positioning across different business models—whether agency, direct, wholesale, or online—learners develop the practical knowledge required to discuss an organisation's market context and customer base effectively. You'll gain the analytical skills needed to evaluate how organisations deliver value to their target customers and succeed in CIPD Level 3 assessments.

Assessment Criteria 1.3

What You'll Learn

Video covering: Features, Benefits, and Market Segmentation

About 3CO01 – Business, culture and change in context

This unit considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.

More 3CO01 Videos