Introduction to people professionals and their strategic importance in change
3CO01 – Business, culture and change in context
This CIPD Level 3 video, part of unit 3CO01 (Business, culture and change in context), introduces the strategic importance of people professionals within organisational change initiatives and addresses assessment criteria AC 3.2. The video explores the multifaceted roles that HR professionals adopt during change—including gatekeeper, change driver, facilitator, critical friend, guardian of legality, and communicator—demonstrating how they influence change agendas across the organisation. By examining these diverse responsibilities, learners will understand how people professionals strategically position themselves to support, guide and embed change whilst maintaining compliance and stakeholder engagement.
Assessment Criteria 3.2
Consider the importance and role that people professionals play within change
Indicative Content
People professionals’ role in facilitating change agendas, such as gatekeeper, SMT liaison or representative, driver of change, facilitator, expert witness, consultant, adviser, side-line witness and non-participant, critical friend, guardian of legality and compliance, disseminator and communicator, record-keeper
What You'll Learn
Video covering: Introduction to people professionals and their strategic importance in change
About 3CO01 – Business, culture and change in context
This unit considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.
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