Why people professionals must influence others
5CO03 – Professional behaviours and valuing people
This CIPD Level 5 video explores why people professionals must influence others, a key requirement under unit 5CO03 Professional behaviours and valuing people, specifically addressing assessment criteria AC 1.3. The video examines how HR, L&D and OD professionals contribute confidently and courageously to informed discussions, using evidence-based arguments, strategic communication techniques, and active listening to represent the profession's purpose effectively. You'll discover practical methods for gaining attention, adapting your message to different audiences, and speaking up with expert opinion to drive organisational impact and fulfilment of HR objectives.
Assessment Criteria 1.3
Consider the importance of people professionals contributing to discussions in an informed, clear and confident way to influence others
Indicative Content
The need for people professionals to contribute confidently and courageously to discussions to inform and influence others. Knowing when and how to speak up and contribute expert opinion and information so that the HR/L&D/OD purpose (for example as defined by the CIPD Profession Map) is clearly represented and can be effectively fulfilled. Techniques for informed, clear and engaging communication, for example: gaining attention; using volume, tone, and pace; summarising and checking understanding. Using listening skills and questioning to understand different viewpoints and clarify questions. Making an evidence-based argument; using facts and data to support contributions. Using examples to illustrate key points and enhance engagement. Recognising context and adapting content to suit the audience.
What You'll Learn
Video covering: Why people professionals must influence others
About 5CO03 – Professional behaviours and valuing people
This unit focuses on how applying core professional behaviours such as ethical practice, courage and inclusivity can build positive working relationships and support employee voice and wellbeing. It considers how developing and mastering new professional behaviours and practice can impact performance.
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