Introduction and External Drivers (Legal, Stakeholder, Customer, Investor Pressures)
FREE01 – HR & Sustainability
This CIPD Level 0 video, part of the FREE01 HR & Sustainability unit, introduces learners to the external drivers and triggers that compel organisations to adopt sustainable practices. Covering assessment criteria AC 1.2, the video explores how legal and regulatory requirements, stakeholder expectations, customer and market demands, and investor pressures shape organisational sustainability strategies. You'll examine the interconnected influence of employer brand, risk management, cost efficiency, and organisational resilience on sustainability decisions. By the end, you'll understand the key external forces driving HR sustainability initiatives and be able to explain why organisations prioritise these pressures.
Assessment Criteria 1.2
Explain the main drivers and triggers for sustainability in organisations.
Indicative Content
To include: legal and regulatory pressure; stakeholder expectations; customer and market demands; investor requirements; employer brand; risk and reputation; cost and efficiency; resilience.
What You'll Learn
Video covering: Introduction and External Drivers (Legal, Stakeholder, Customer, Investor Pressures)
About FREE01 – HR & Sustainability
To develop learners’ understanding of sustainability as a people issue and the role people professionals play in embedding sustainable, ethical and responsible working practices.
More FREE01 Videos
Building credibility and avoiding greenwashing
AC 1.3 – Discuss how sustainability links to organisational purpose, values and culture.
Governance Guardian, Employee Voice Champion, and Communicator roles
AC 2.1 – Explain the role of the people professional in supporting sustainability goals.
Recruitment, learning, and performance management for sustainability
AC 2.2 – Discuss how HR policies and practices can promote sustainable working.
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