Building credibility and avoiding greenwashing
FREE01 – HR & Sustainability
This CIPD Level 0 learning video for FREE01 – HR & Sustainability explores how organisations build credibility whilst avoiding greenwashing through authentic purpose-led strategies. The video addresses assessment criteria AC 1.3 by examining how sustainability must genuinely link to organisational purpose, values and culture rather than serving as superficial marketing. You'll discover how leaders align people practices and behaviour with sustainability commitments to establish trust and credibility with stakeholders. By watching this video, you'll gain essential knowledge on embedding authentic sustainability into your organisation's culture and leadership approach.
Assessment Criteria 1.3
Discuss how sustainability links to organisational purpose, values and culture.
Indicative Content
To include: purpose-led strategy; values-based behaviour; credibility and trust; greenwashing risk; aligning culture, leadership and people practices.
What You'll Learn
Video covering: Building credibility and avoiding greenwashing
About FREE01 – HR & Sustainability
To develop learners’ understanding of sustainability as a people issue and the role people professionals play in embedding sustainable, ethical and responsible working practices.
More FREE01 Videos
Governance Guardian, Employee Voice Champion, and Communicator roles
AC 2.1 – Explain the role of the people professional in supporting sustainability goals.
Recruitment, learning, and performance management for sustainability
AC 2.2 – Discuss how HR policies and practices can promote sustainable working.
Inequality, safety, and the unequal distribution of harm
AC 3.2 – Explain the people risks of poor sustainability practice.
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