Purpose-led strategy and organisational values
FREE01 – HR & Sustainability
This CIPD Level 0 learning video, part of the FREE01 HR & Sustainability unit, explores how purpose-led strategy and organisational values align with sustainability initiatives to create authentic, credible workplace cultures. The video addresses assessment criteria AC 1.3 by examining the critical links between an organisation's purpose, values, and sustainable practices, whilst discussing how values-based behaviour builds trust and credibility whilst avoiding greenwashing risks. By analysing how leadership and people practices reinforce cultural alignment, the video provides CIPD students with practical insights into embedding sustainability meaningfully throughout their organisations rather than as superficial corporate messaging.
Assessment Criteria 1.3
Discuss how sustainability links to organisational purpose, values and culture.
Indicative Content
To include: purpose-led strategy; values-based behaviour; credibility and trust; greenwashing risk; aligning culture, leadership and people practices.
What You'll Learn
Video covering: Purpose-led strategy and organisational values
About FREE01 – HR & Sustainability
To develop learners’ understanding of sustainability as a people issue and the role people professionals play in embedding sustainable, ethical and responsible working practices.
More FREE01 Videos
Building credibility and avoiding greenwashing
AC 1.3 – Discuss how sustainability links to organisational purpose, values and culture.
Governance Guardian, Employee Voice Champion, and Communicator roles
AC 2.1 – Explain the role of the people professional in supporting sustainability goals.
Recruitment, learning, and performance management for sustainability
AC 2.2 – Discuss how HR policies and practices can promote sustainable working.
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