Trust, reputation, and the spiral of talent loss
FREE01 – HR & Sustainability
This CIPD Level 0 video for the FREE01 HR & Sustainability unit explores how poor sustainability practice creates a destructive spiral of talent loss through damaged trust and reputation. Aligned with assessment criteria AC 3.2, it examines the people risks organisations face when sustainability is neglected, including wellbeing harms, burnout, inequality, safety issues, and employee attrition. The video demonstrates how loss of trust and reputational damage trigger wider consequences such as employee relations issues and legal breaches. By watching, learners will understand how to explain the interconnected people risks of poor sustainability practice and recognise why ethical, sustainable HR approaches are essential for retaining talent.
Assessment Criteria 3.2
Explain the people risks of poor sustainability practice.
Indicative Content
To include: wellbeing harms; burnout; inequality; safety issues; reputational damage; loss of trust; employee relations issues; attrition; legal and ethical breaches.
What You'll Learn
Video covering: Trust, reputation, and the spiral of talent loss
About FREE01 – HR & Sustainability
To develop learners’ understanding of sustainability as a people issue and the role people professionals play in embedding sustainable, ethical and responsible working practices.
More FREE01 Videos
Building credibility and avoiding greenwashing
AC 1.3 – Discuss how sustainability links to organisational purpose, values and culture.
Governance Guardian, Employee Voice Champion, and Communicator roles
AC 2.1 – Explain the role of the people professional in supporting sustainability goals.
Recruitment, learning, and performance management for sustainability
AC 2.2 – Discuss how HR policies and practices can promote sustainable working.
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