Job Redesign in the AI Era
FREE08 – People Professionals and Artificial Intelligence (AI)
This CIPD Level 0 video explores job redesign in the AI era as part of the FREE08 unit on People Professionals and Artificial Intelligence, directly addressing assessment criteria AC 2.3 on AI's impact on jobs, skills and employee experience. The video examines how automation of routine HR and administrative tasks shifts roles towards strategic and advisory functions, whilst discussing the critical skills employees need—including digital literacy, prompt writing and data interpretation. You'll discover how job redesign presents both displacement risks and enhancement opportunities, alongside the change management challenges organisations face, including employee resistance and concerns about job security. By watching, you'll gain insight into how HR professionals can support workforce transitions through effective reskilling and change management during AI adoption.
Assessment Criteria 2.3
Discuss the potential impact of AI on jobs, skills and the employee experience
Indicative Content
Job redesign: Automation of routine HR/admin tasks Shift towards strategic and advisory roles Skills implications: Digital literacy Prompt writing and critical thinking Data interpretation Workforce impact: Job displacement vs job enhancement Employee experience: AI-driven interactions vs human contact Perceptions of fairness and trust Change management challenges: Resistance to AI adoption Fear of job loss Role of HR in supporting reskilling and transition
What You'll Learn
Video covering: Job Redesign in the AI Era
About FREE08 – People Professionals and Artificial Intelligence (AI)
To develop learners’ understanding of how artificial intelligence is used in people practice, the opportunities and risks it presents, and how HR professionals can use AI responsibly to improve decision-making, efficiency and employee experience.
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